Shazam box office projections have increased slightly after the film received widely positive reviews from critics. It didn’t take long for Warner Bros. to rebound from the commercial and critical failure of Justice League. Last year, Aquaman became the highest-grossing DC film of all-time by punching a ticket into the $1 billion club and now the studio looks to have another hit on their hands with Shazam. Arriving in theaters this weekend, the film promises to be an entertaining and heartfelt superhero origin story.
Buzz surrounding the film is enthusiastically positive, as Shazam is Certified Fresh on Rotten Tomatoes and expected to take the #1 spot at the box office. While WB has plenty to celebrate, Shazam is still poised to score the lowest opening weekend in the DCEU thus far. It stood reason to hope that with word-of-mouth as strong as it is, the film would fare better commercially, and it turns out that’s very much the case.
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According to Box Office Pro, Shazam’s opening weekend estimates have increased since the reviews made their way online. Originally, it was thought to score around $40 million in its first three days, but now that figure could be as high as $55 million. Admittedly, this would still be below Aquaman’s $67.8 million, but the studio certainly isn’t going to turn down extra money.
Regardless of how much money Shazam pulls in during its first frame, it’s in good standing financially. Compared to most recent superhero movies, Shazam was fairly inexpensive to make, with a budget between $80-100 million. This means it doesn’t need to break the bank in order to turn a profit. In all likelihood, Shazam won’t hit $1 billion worldwide, and that’s perfectly fine. It will still go down as a profitable endeavor for WB, making the prospect of sequels greater. The creative team is already game to do a followup, so everyone involved is confident Shazam will do well with audiences.
The positive reviews definitely give Shazam a boost, but it’ll also benefit from not facing intense competition. Captain Marvel has already done a majority of its damage, and fellow new release Pet Sematary is thought to finish in a distant second. The Stephen King remake is projected to earn around $29 million domestically for the weekend, suggesting it isn’t much of a threat to the latest from DC. And Shazam will have a few weekends to itself before Avengers: Endgame arrives to shatter records, so it should be sitting pretty.
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Source: Box Office Pro