The Galaxy Z Flip is due to be unveiled tomorrow, although that did stop Samsung from releasing a commercial for the foldable phone. The Galaxy Z Flip is the second foldable phone to come from the company, albeit the one Samsung hopes will make a real impact on the market.
Foldable phones are a new type of device which looks to combine the old design of flip phones with modern display technologies. Samsung is not the only company working on these phones with Huawei and Motorola also having announced their own bending phones. However, foldable phones remain questionable after Samsung’s first foldable phone was delayed due to technical issues, and Motorola’s Razr also now facing its own durability criticisms.
Samsung is expected to unveil the Galaxy Z Flip during its Unpacked event on February 11, alongside the Galaxy S20 series. However, during this year’s Oscars 2020 broadcast, Samsung aired a commercial that essentially confirmed many of the phone’s design points and features. The commercial was widely shared on Twitter and did not appear to be by accident with the TV spot advising consumers to tune on February 11 for more details.
As is often the case with Samsung phones, the Galaxy Z Flip was the subject of many leaks over the past few months and it looks like many of them were correct. The first and major design leak confirmation is the use of a horizontal fold instead of a vertical one. This not only puts the Galaxy Z Flip in direct design competition with the Moto Razr, but also results in a more typical phone-like experience for the user. One of the more interesting design points that now appears to have been confirmed is the secondary display on the front. While the main display is designed for the bulk of the screen-related tasks, the secondary display was shown to be capable of highlighting who is calling without the user having to flip open the device to see. Likewise, the commercial also indicated the user will be able to answer or reject calls directly through the secondary display.
Some of the other interesting reveals in the TV ad included how the device can be utilized for video calls with the screen unfolded just enough to rest on a flat surface without a stand. This in addition to the foldable phone being available in black and purple color options, at a minimum. Even with the commercial having now aired, and many of the design points confirmed, there’s still plenty of unknowns about the latest foldable phone from Samsung. This not only includes the actual specs and the price, but also how durable Samsung’s new phone will be, and whether it is any more likely to be a hit with consumers than other foldable phones.
More: Galaxy Z Flip Probably Won’t Be The First Hit Foldable Smartphone
Source: Mark Gurman/Twitter