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YouTube is now beginning to implement changes to the way in which data is collected from videos aimed at younger users. For those who produce this type of content, the changes matter as they can potentially affect the amount of revenue YouTube creators can earn from the videos. However, YouTube has no choice but to make these changes, and creators have no choice other than to comply with them.
Last year, Google and YouTube came under fire for collecting data from kid-targeted videos and then using that data to serve targeted ads to younger viewers. As part of its agreement with the Federal Trade Commission (FTC), Google and YouTube announced a range of measures to limit this type of data collection. YouTube also explained those changes will take effect in early 2020.
Related: YouTube is Changing Its Violent Video Game Content Moderation (For The Better)
YouTube has now confirmed it is beginning to roll out these changes starting today and they affect creators on a global level. With YouTube having no choice but to enforce these rules, it is important for current and future content creators to be aware of what’s happening and what they need to do to limit any effect on video revenue.
The most important change for YouTube content creators to be aware of is the new classification system. Going forward, YouTube requires content creators to actively classify whether their content is aimed at kids or not. In YouTube words, whether it is “made for kids”, and this is typically defined as anyone under the age of 13. For any videos this applies to, the new rules now take effect where once classified, YouTube will not collect user data and serve generic ads instead. These ads typically generate less revenue than targeted ones and YouTube is aware of how this might financially impact some creators. On this point, YouTube today stated that it plans to share more details “in the coming months” on how it intends to further support family content in the future.
Another important point to note is the “made for kids” classification doesn’t just affect content that’s directly aimed at kids. If content is aimed at a wider audience but might also appeal to younger viewers then it will still need to be classified as “made for kids.” The fact that it is made for a wider audience as well, is irrelevant. YouTube has provided some examples of the type of content that might be affected, such as an “emphasis on kids characters, themes, toys or games.” While that description does not specifically define what’s for kids and not for kids, it is important to be aware this potentially affects a wide variety of topics and content, including Minecraft and Fortnite videos.
The classification is key here and the downside for content creators is YouTube is largely leaving this up to the creators. The onus remains on the creator to correctly classify content and has confirmed it will take measures against a creator if videos are incorrectly classified. The good news is classifying a video is fairly simple as it is just a matter of checking the “made for kids” box when filling out the YouTube Studio details for the video.
Besides the classification, content creators should also be aware that the collection of data largely affects most areas where a viewer can interact with a YouTube video. For example, videos that have been labelled as “made for kids” will no longer be able to receive comments or utilize live chat. In the same token, the YouTube notification bell and the option to “save to playlist” will also no longer be available.
More: YouTube Kids: Disturbing Content and Knock-Offs Could Force Censorship
Subscription-based ticketing service MoviePass encounters yet another glitch, as a data leak exposes user’s credit card information. Parented by Helios & Matheson Analytics, MoviePass launched in 2011 but didn’t break into the mainstream until 2018, when they lowered their services to $9.95/month. At a glance, MoviePass was formulated to let users see one film per day in theaters. The opportunity to view a plethora of flicks on the big screen at such a low cost sounds almost too good to be true. Unfortunately, MoviePass subscribers are learning how correct that initial assessment is, given the current issues.
Founded by entertainment entrepreneurs Stacy Spikes and Hamet Watt, MoviePass is supported in over 91% of theaters nationwide. However, the business model has faced resistance from major cinema chains and a slew of controversies. MoviePass mayhem arose in 2017 when the service slashed their prices to a meager $9.95/month, resulting in a subscriber surge. The unprecedented amount of signups caused the MoviePass website to crash, and formulated a rivalry with AMC theaters. Struggling to keep up with demand and fulfill the needs of 2 million users, MoviePass restricted users to three movies each month. MoviePass continued to drown in boiling water as the company was investigated by the New York attorney general, blacked-out viewings for blockbuster films, and was caught trying to uncancel users’ accounts, without user permission.
Related: MoviePass Rival Sinemia Shuts Down Subscription Service in U.S.
Now, MoviePass’ bleak reputation is further tarnished. According to TechCrunch, MoviePass subscriber’s credit card data has been exposed. Due to a critical server not being protected with a password, tens of thousands of customer credit cards and personal credit cards were left unencrypted. Raw and exposed information also includes email addresses, password data, and billing information. Reportedly, the database has been in a vulnerable state for months. Security researcher Mossab Hussein found the exposed database and attempted to contact MoviePass CEO, Mitch Lowe. Lowe acknowledged the incident to the public numerous days later:
MoviePass recently discovered a security vulnerability that may have exposed customer records. After discovering the vulnerability, we immediately secured our systems to prevent further exposure and to mitigate the potential impact of this incident. MoviePass takes this incident seriously and is dedicated to protecting our customers’ information. We are working diligently to investigate the scope of this incident and its potential impact on our customers. Once we gain a full understanding of the incident, we will promptly notify any affected subscribers and the appropriate regulators or law enforcement.
Earlier this week, the database was taken offline. MoviePass has declared they will continue to disclose information about the incident and are notifying affected users. Moving forward, MoviePass subscribers should continuously check their bank statements and credit card statements for any suspicious charges.
MoviePass was intended to be the Netflix of movie theaters. However, the service has strayed far from its original intentions. Racked with controversy, inaccuracy, and laxity, the MoviePass platform appears to have caused more harm than good. The recent blunder of MoviePass has affected its users on a new level. Exposing personal data causes more strife then restricting the number of movies allotted in a month and this could be the final straw for subscribers who were already hesitant of their MoviePass service. It remains to be seen if the current news will be the official demise of MoviePass.
Next: The Best MoviePass Alternatives
Source: Tech Crunch
After being beaten by Thanos in Infinity War, the Hulk will get his chance at a rematch come Avengers: Endgame. But what if Hulk’s defeat isn’t due to Thanos being stronger, or more experienced… but because Marvel quietly aged Hulk thousands of years without fans noticing?
Whatever the reason for his defeat, nobody was more surprised then Hulk himself. After making a heroic return in Thor: Ragnarok, Hulk’s loss has launched Bruce Banner on a brand new path, now that his green alter ego isn’t coming out to play. Since there are hints that Hulk IS part of the Endgame mission, that’s going to change. But if he’s really as ancient and immortal as the MCU has apparently made him, it may actually be wisdom and experience that give Hulk an advantage over Thanos. Hulk’s body may be failing after millennia spent fighting, but Bruce Banner’s mind is still smart as a whip.
RELATED: Was Hulk’s Ragnarok Injury Why He Couldn’t Beat Thanos?
As hard as it may be to believe, we’re willing to bet that fans will fully accept Hulk being immortal, let alone thousands of years older than the Avengers if it means merging into Professor Hulk (uniting the best of both Banner and Hulk). And if the heroes manage to defeat Thanos, then Hulk will get over his failing strength in time. But if fans are wondering where our assumption comes from of Hulk’s true biological age, the mystery isn’t difficult to solve. Fans just weren’t looking for it.
The absence of Hulk from the MCU is thankfully now a distant memory, even if the movies haven’t actually dealt with the reason he abandoned his team at the end of The Avengers: Age of Ultron. While Bruce Banner would have had reasons to run away from his guilt over creating Ultron, it was actually Hulk who set a Quinjet on cruise, and sat back to enjoy the stars. And it was Hulk who was still in control when Thor discovered him on the planet Sakaar in Ragnarok. It was eventually explained that Hulk’s Quinjet had indeed entered space, gotten sucked into a wormhole, and spit out on Sakaar.
While Thor was seen as a piece of trash, a being like Hulk caught the eye of The Grandmaster, and soon became his champion of the gladiator arena. There he fought until Thor showed up, woke Banner up to reclaim control, and realized the good doctor had no memory of the two years that had passed since Age of Ultron‘s final scene. Well… two years on Earth.
But Thor: Ragnarok makes a point of showing how time passes “differently” on Sakaar when Thor and Loki wind up stranded on the planet after falling through wormholes of their own. That’s thanks to Hela managing to tail them through the spatial bridge formed by Bifrost–tossing each of them free from its beam and into wild space. For Thor, his travel to Sakaar is instantaneous. But when he meets Loki, it’s revealed that while the God of Mischief left Bifrost just moments earlier, he arrived on Sakaar “weeks” before Thor. When you do the math, that difference means BIG things for Hulk’s own time spent on the cosmic junkyard planet.
Doing the exact math, Loki departs the Bifrost to be gathered up by a wormhole and spat out onto Sakaar exactly 11 seconds before Thor, resulting in “weeks” of difference. If we assume a minimum definition of “weeks” as just 15 days, that means one second of time outside of Sakaar (be it on Earth, in space, or any other parallel plane) equates to 117,818 seconds on Sakaar–or 1.36 days. That might not seem like an outrageous case of relativity, but taking into account the full two years Hulk was missing, that means 235,000 years passed on Sakaar while the Avengers were living through just two. If Loki was referring to a stay closer to say, 22 days, one second would equal two days in Sakaar… that’s 345,000 years.
The movie makes a point of confirming the warping of time on Sakaar when The Grandmaster states that “Time works a little different around these parts. On any other world, I’d be like, millions of years old.” That age certainly fits with our own calculations, and wouldn’t actually have to refer to biological time at all. In the modern Marvel Comics, The Grandmaster and the Hulk are BOTH immortal. Bruce Banner wouldn’t know the difference locked away inside Hulk’s mind, but Hulk’s immortal hair turning to grey proves even his power has limits.
There is obviously wiggle room in the physics at work here: how does time pass differently through different wormholes, would Hulk’s mass alter that relativity, and when exactly did he leave Earth’s orbit? But no matter what, it’s a question of tens of thousands, if not hundreds of thousands of years Hulk spent on Sakaar. Will all that experience be used for what comes next in Avengers: Endgame? Did Hulk actually learn anything useful along the way? And will the Avengers ever actually learn that Hulk is now a more ancient warrior than any they’ve fought thus far? Only time (and Avengers: Endgame) will tell.
MORE: Avengers: Endgame Theory Says Thanos Falls at The START of The Movie
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