The Invisible Man is the latest horror film from Blumhouse, and it sports another one of the studio’s micro budgets. Over the past several years, Blumhouse has become one of the premier names in the genre, churning out a plethora of hits that include the likes of Get Out and Halloween. One of their calling cards their films tend to be relatively inexpensive to make, allowing them to turn a profit quickly and easily. Blumhouse’s Fantasy Island, which released earlier this month, was critically panned but still went down as a box office success since it grossed $34.1 million worldwide against a $7 million budget. It’s a formula that’s worked time and time again.
This weekend, Blumhouse is teaming up with Universal once again to release The Invisible Man, a modernized reboot of the classic title. Leading up to its debut, The Invisible Man is receiving positive buzz, with people praising star Elisabeth Moss’ performance and the timely subject matter the film tackles (this time, the Invisible Man is an abusive ex-boyfriend haunting a woman). With that in mind, The Invisible Man should be a big draw at the multiplex, and Universal may see a nice return on investment in just a few days.
The Invisible Man’s production budget is reportedly $7 million. That figure is very much in line with Blumhouse’s history, matching the cost of the aforementioned Fantasy Island and being in the same ballpark as other horror films such as Black Christmas ($5 million), Ma ($5 million), and Happy Death Day 2U ($9 million).
It goes without saying there’s a distinct difference in approach compared to the last time Universal attempted to reboot their famous monsters for a new audience. In 2017, the studio launched the ill-fated Dark Universe franchise with Tom Cruise’s The Mummy, an action-driven spectacle that cost nearly $200 million to produce. When The Mummy failed at the box office, Universal reevaluated things and decided to go in the Blumhouse direction, making low-budget horror movies based on the various properties. There’s also no longer a desire to prematurely connect projects in a shared universe; the focus is on crafting quality standalone movies that will resonate with the audience. So far, there’s no official word on if other Universal Monsters will be getting the Blumhouse treatment soon, but based on The Invisible Man’s reception, it’d be smart to wager there will be more films on the way.
Going by the general rule of thumb, The Invisible Man needs to gross only $14 million worldwide in order to break even. It should be able to breeze past that number, thanks to a combination of word-of-mouth and limited competition. With Fantasy Island failing to really take off (despite ending up in the black), horror fans will probably be interested in what The Invisible Man has to offer. There also isn’t anything else targeting a similar demographic until The Hunt in mid-March, so The Invisible Man will have a monopoly on its target audience for the next few weeks. The only question is how much of a profit will it earn when it’s all said and done.
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